Comments on: When Brands Get Burned

By: Sarah Colin

Sarah Colin — Thu, 14 Jan 2010 10:45:57 +0000

Don’t think that brand sales are affected by a celebs scandals because ultimately its the people who decide what they are interested in buying. Thanks for sharing this interesting article.

By: Sher

Sher — Fri, 18 Dec 2009 12:57:10 +0000

I tend to shop a celebrity’s style rather than their endorsed brand. And I think a majority of the public shops that way.

For instance a celebrity is seen wearing rubber boots to a muddy concert. Tons go out and buy a pair of Wellies or equivalent. Another is seen in a Fedora, it becomes a trend. Another celebrity gets pregnant with twins and instead of wearing a mu mu, she lives in halter maxi’s. The rest of the world buys a halter maxi the following year (including me) Then I think to myself, I’m wearing pregnancy clothes lol!

But, wait. There is one celebrity endorsed brand I do buy. My boys covet Micheal Jordan sneakers. I do buy those. And I think each pair is way over priced. I believe I am now funding MJ’s grand kid’s retirement accounts.

Have a great weekend,
Sher
Fashionafterforty.blogspot.com
(I hope I am now too old to even be considered a MILF)

By: IdStyle

IdStyle — Tue, 15 Dec 2009 18:08:56 +0000

I have a millions differing opinions from the amount these celebs get paid to understanding that they get paid that much because of how much potential revenue they actually do bring in, etc.. but the truth is they get paid too much and get way too much attention for bad behavior mostly because society as a whole pay too much money and attention to them. The celebrity (or pseudo-celebrity) obsession is alive and well. I guess all we can do is consioucly choose who we pay attention to and where we spend out money and make sure they are people, brand and products that are in line with our personal thoughts / beliefs.

By: Retro Chick

Retro Chick — Tue, 15 Dec 2009 10:41:20 +0000

To be honest I take any media stories about any celebrity with a bucket of salt. The story that paints them as an evil idiot is no more accurate than the stories before that painted them as the perfect family guy. People are just people, with all their flaws, whether famous or not.

I try not to let the “face” of a brand impact my image of it for these reasons. But it’s a shame that brands feel they need to buy into part of a celebrities created image by using them in their promotional material.

By: Midtown Girl

Midtown Girl — Tue, 15 Dec 2009 04:08:50 +0000

I just had a craptastic date this wknd with a golf pro (why me?). Apparently the golf industry “NEEDS” Tiger – according to what this guy said – bc he provides the fanfare, excitement & celebrity to the game.

Wish he could have brought some of that to our date – LOL!

XOXO
Amy
ps – I gifted you on my Friday post, darling!!

By: SchmeckyGirl

SchmeckyGirl — Tue, 15 Dec 2009 00:00:19 +0000

I was hoping you’d give the answer as to how Jon Gosselin affected Ed Hardy sales. Personally I think it had a negative impact. Jon feels Christian screwed him over but Jon should feel good knowing he ruined Ed Hardy for all the cool guys.
I don’t think you can hold Tiger Woods’ actions against Nike unless they continue using him and you feel the need to stop purchasing Nike because they continue to endorse him. I do think if someone fees that strongly about it then they should write Nike and let them know why.

By: dapper kid

dapper kid — Mon, 14 Dec 2009 22:02:59 +0000

It is a very precarious line, but I think the brands know how to handle themselves. Even bad publicity is good for something, it is just a matter of using it in the right way. I don’t think Tiger’s screw ups will affect Gilette or Nike in any great way, they are not exactly totally reliant on him, and men will still buy into the image they create regardless of his mistakes.

Euuuurgh and Ed Hardy sucked long before Gosselin came onto the scene, I have always banded them into the same group as Crocs lol.

Anyhoo, hope you’re having a great week.

By: Kathryn D

Kathryn D — Mon, 14 Dec 2009 15:21:14 +0000

Great post! So disgusted with Tiger, augh!
I totally think brands should focus on the product on stop paying millions to these “celeb” to be the face of the brand!

By: Mugs

Mugs — Mon, 14 Dec 2009 05:26:49 +0000

For Tiger and his sponsors. Break time. No long term damage. 95% of his sponsors will come back in time. Long term income and sponsorship will rise above his current $100mil. Providing he comes back and surpasses Jack Nicklaus’ record of winning 18 Majors. His golf following thinks he’s a badass for bedding 9 chicks.

John Gosselin famous for reality TV, will be gone soon enough. Hopefully he’ll take the blight of bad Ed Hardy designs with him.

Lindsay Lohan is finished as a designer but her career as an actress can recover providing she grows up a bit and chooses good parts. The public knows the everything is fake.

Brands should spend more time creating an authentic experience and spend less time pandering to fame. Ugh.