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Designer Interview; Delirius
By admins | August 11, 2009
Today we are thrilled to share an interview with the design team of Iyra Paboikina and Katya Patsukevich the lovely ladies behind the new label, Delirius. They are local NYC designers who produce their sophisticated women’s line right here in New York. Inspired by the upbeat diversity and charm of New York City, Delirius strives to capture the fine line between elegance, sensuality and originality. The focus of the brand’s debut collection is comfort and individuality that translates well into the consumer’s lifestyle and works across all aspects of their wardrobe. To see more please visit their website.
1) What made you both move from Belarus to New York City, and how have you adapted to it? Belarus was and is a repressed former USSR country. New York was the complete opposite. Here, we have complete freedom to indulge in both entrepreneurial and design experimentation. New York is certainly one of the most competitive cities to conduct business, and we have had to adapt to this atmosphere of risk-taking and determination. We both love and enjoy it very much though.
2) What advice would you give somebody looking to become a fashion designer, regarding education and experience? Try to learn the trade while studying – compliment your design career with a “nuts and bolts” foundation. Intern with retailers and production companies, and see whether you understand and enjoy the whole process.
3) What is the most difficult aspect in launching your own label, i.e. design, production, sales, finance, advertising? Finance certainly, and differentiating oneself not so much by design, but rather clever PR. A lot of success seems to hinge on networking and publicity.
4) What is the concept or brand direction for Delirius? Delirius is a state of mind: excitement, escape, experiment, adventure. Our girl is very chic and glamorous, but at the same time spontaneous and risqué. She is charming, fun and modern. She expresses herself through her image, always with a distinguished and unique look. She doesn’t settle for the ordinary or banal.
5) You chose do produce your line domestically, specifically in NYC, why do you feel that is important? It is primarily an issue of quality. We have control over the process chain, and an established group of trusted sub-contractors. We truly “see what we get,” and hardly ever have issues with workmanship. As members of the New York City fashion industry, it’s important for us to support our peers.
6) As an indie brand, what is your position on the new Design Piracy Prohibition Act before congress? Independent designers like ourselves do not have the resources to challenge big business if we were to be accused of copyright infringement. We are not a big established brand – such a suit could shut us down. We believe our designs stand out enough to hopefully avoid such issues.
7) Is there anything you wish you had known before entering the fashion industry? As we said earlier, design, quality and innovation don’t advertise themselves. Successful branding is essential.
8) What are you excited about for style and trend going forward for Delirius? We seem to have gained some traction lately as we provide elegance and comfort for an array of age groups, which is very exciting. We also hope to continue innovating, especially in our use of unusual fabrics and shapes. Beware, denim!
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Topics: designers, fashion industry | 6 Comments » 
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August 11th, 2009 at 5:00 pm
Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..
Matt Hanson
August 11th, 2009 at 7:38 pm
Great interview and fabulous designs
x
August 12th, 2009 at 10:05 am
Thanks for this, what lovely clothes. I totally agree about finance being so difficult. There are so many talented designers around here but the biggest thing that stops them from starting their own line in the money!
August 13th, 2009 at 1:39 pm
[...] 39th and Broadway – Designer Interview; Delirius [...]
August 13th, 2009 at 3:43 pm
Thanks for you fab posts. I teach at FIDM and love the real insight that you bring to the industry.
August 16th, 2009 at 10:07 pm
Thanks for all the positive feedback everyone!
ME Ster- so glad to hear West Coasters enjoy this site as well!
And big thanks to Delirius for sharing their story.