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Focus on Fashion Snoops
By admins | July 22, 2009
Fashion Snoops is one of the top international online fashion forecasting services. For those of you not in the industry, forecasting and trend services are companies that scour the globe to spot new trends, colors, fabrics, silhouettes, and more. They then bring that information forward via books, websites, or presentations to designers and apparel companies for their inspiration. A while ago, we listed some of our favorite trend services which you can check out here and Fashion Snoops was certainly among them.
We were delighted to hear that Fashion Snoops is teaming up with MAGIC next month. This news actually got us excited about MAGIC which is hard to do these days despite being fashion’s largest trade show. MAGIC, located in Vegas, just seemed to have lost its “wow” factor over the last few years. Fashion Snoops will help bring the focus of August’s MAGIC onto Fall/Winter 2010/2011 trends. They will partner with Pantone to create the official color card for the season in both Men’s and Women’s categories. They will also be hosting two seminars, one for color direction and the other for trend inspiration for the upcoming season.
If you would like to learn more about Fashion Snoops, specifically about the woman behind the concept, Lilly Berelovich, you must read this interview. Nolcha again snagged a great interview that we highly recommend to any Fashion Snoop fan. One interesting tidbit we found was that she started as a designer and the idea for Fashion Snoops grew from her frustration over being stuck behind a computer and not being able to go out and be inspired. For us that has always been why we loved Fashion Snoops, when you are developing and designing new product on a weekly basis you can’t always take time off to travel and shop the market as much as you would like. Additionally, now that companies are cutting back, shop trips to Europe are becoming fewer and certainly not for all levels of employees. That’s where Fashion Snoops really levels the playing field by giving all of us access to a plethora of trend resources and information.
Here is more related scoop;
Topics: fashion, trend | 2 Comments » 
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July 24th, 2009 at 11:19 am
Great interview, personally I loved Fashion Snoops but the company I’m with now does not use it. My only complaint is all these trend services are so expensive especially per user. But good for Lilly, I just wish I had thought of this.
July 26th, 2009 at 10:10 am
Fashion Snoops has always been a favorite of mine. Wonderful interview and I was shocked at how relatively new they are, I feel like I have been using this service forever. Thanks!