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Lauren Conrad, Take Two
By admins | March 26, 2010
Lauren Conrad, (and actually all The Hills cast past and present) have thankfully been off our radar for a while now. But we felt we had to speak up once more. As many of you may recall LC tried to launch her own fashion line not too far back, with disastrous results. Well, it seems it’s round two for our favorite celebutaunte. After her own “designer” line failed, she teamed up with Kohl’s to create an affordable new collection. As much as we despised her previous line for its trashy, sub-par student quality, and overpriced items, we have to say we don’t hate on the Kohl’s line. While certainly not innovative or high-end designs,( nor anything we would wear) it is actually perfectly adorable for the average Kohl’s customer. Not to mention the quality actually looks better then her previous “upscale” collection.
Now, we have a sneaking suspicion as to why this line will likely be more successful. Why? Because LC simply has nothing to do with it. In essence she has just licensed her name out (like a million celebrities before her) and has given up all pretenses that she’s an actual fashion designer. From what we can tell, it seems this line was designed by NYC/Hong Kong based manufacture Li & Fung, nowhere near The Hills. For those who don’t know Li & Fung is one of NYC’s (and the world’s) largest apparel companies with dozens of brands and licensees like, Calvin Klein, Disney, Hurley, Talbots, Roots, Gant, Billabong, Rocawerar, Liz Claiborne, Nickelodeon, Oxford and more. So no doubt there are teams of designers responsible for making this Kohl’s line what it is and LC is not one of them.
By the way, would you like to be Lauren Conrad? Yes? Really, would you? Because it looks as though that job title is currently open. We recently found this job ad for the position. Here is the basic info:
Company Name: Kohl’s Corporation
Job Title: Designer – Lauren Conrad
Location: New York, NY
Profession: Fashion Designer
Job Description:
- Fully responsible for entire product design process to include color, print, fabric & trim research, concept board creation, sketching, and fit as pertains to styling
- Responsible for researching global markets in order to identify new trends, fabrics, techniques, etc.
- Actively participate in the conceptual development of product lines (i.e. sells ideas / concepts and convince others to adopt a course of action)
- Provide recommendations regarding seasonal themes, new concepts, etc.
- Provide insight regarding style and fit of product during presentation.
- Ensure that product is consistent with market trends as well as business strategy.
- Provide direction for color ways on stripes, plaids and prints.?Responsible for fabric and trim direction / selection.
- Meet with vendors for sourcing of fabric and trim; meet independently with vendors for design inspiration.
- Work with technical designer to ensure objective packages are accurate and complete.
- Develop within the parameters of the line plan.
- Responsible for seasonal presentations to merchants.
- May provide direction to Trend Team and Designer Team to identify viable trends for area of responsibility and to share creative ideas.
- Recruits, hires, and develops assistant-level; provides inspiration and motivation.
Yeah, sure LC, you’re the “designer”. Why even pretend anymore? It is getting really sad when celebs do the talk show circuit to promote “their” designs, when it is so clear they had nothing to do with it. Come on, you are not fooling anyone!
Here is more related scoop;
Topics: celebrity, designer | 3 Comments » 
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March 26th, 2010 at 11:05 pm
Haha wow, it’s pretty funny that you found a job description like that. Celebrity clothing lines are pretty hit or miss, IMO…
March 29th, 2010 at 7:49 pm
I find that the celebrity clothing lines that do take off come from imaginative, articulate, intelligent celebs with a longstanding interest in fashion. From what I’ve seen of LC on The Hills, she seems to be able to dress herself and to point at things hanging on clothing racks and proclaim them cute. Hardly the stuff of great designers.
April 1st, 2010 at 1:38 pm
Looks like it’s a lot of work being “Lauren Conrad.”