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Top Ten Trend Services for Fashion
By admins | November 24, 2008
If you’ve ever wondered why brands seem to show the same trends at the same time as their competitors, or how your favorite stores have the same color palette at the same time, trend services may be the reason. These are companies whose sole purpose is to present designers with direction whether it’s for overall trend, print, graphics, or color. These companies work in a variety of ways from online services, to photo books, to skeins of yarn, and more, often costing several hundreds to thousand of dollars. Since most companies design a year before their product hits the retail floor we must know not just what is hot now but what will be hot a year from now. Don’t misunderstand; these companies don’t design for us. Instead they give their point of view on design direction. Design departments often use several services per season, as well as, worldwide shopping trips, magazine subscriptions, vintage libraries, and most of all their own creativity. Below we’ve listed some of our favorite trend services in no particular order, and for those of you in the industry we would love for you to add on to the list in the comments.
- Fashion Snoops - All around great online resource for all categories plus graphics, trims, shopping in a very easy to use format.
- Color Portfolio - Several color books to choose from, beautiful, fashion forward, and with ample skeins.
- Huepoint – Bare bone and efficient color direction, excellent for active wear and children’s plus a huge color library in their NYC office.
- WGSN – The original online service, very extensive information especially great for international trend reports.
- Style*Sight – Online service with excellent runway pics and store windows, although a bit hard to search.
- DenimHead – The must have trend book for anyone in denim, great global pics plus trim and wash info, and a CD ROM.
- Woolworks – Inspiring, colorful, and detailed trend book especially helpful for tops designers and graphic designers.
- Doneger Associates - Consulting company, provides informative direction based on market research and analysis through presentations and on the web.
- Promostyl – French trend forecasting service, detailed and creative books, great for forward trend direction and silhouette ideas.
- We are leaving #10 up to you, so give us your pick!
Here is more related scoop;
Topics: designers, fashion, fashion industry, trend | 16 Comments » 
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November 24th, 2008 at 3:25 am
[...] More: Top Ten Trend Services for Fashion Design | 39thandbroadway.com [...]
November 24th, 2008 at 9:17 am
[...] details: Top Ten Trend Services for Fashion Design | 39thandbroadway.com [...]
November 24th, 2008 at 2:56 pm
I’d add “Trends West” & “Premier Vision”!
(for different projects of course)
November 25th, 2008 at 1:12 pm
first time reader and really suprised. what a great site , as i work in the fashion industry in england its great to read these posts and see all your work ! x
November 27th, 2008 at 12:59 pm
[...] 39thandbroadway – Ever wonder where fashion trends come from and how they develop, long before they hit the stores? [...]
November 27th, 2008 at 2:21 pm
[...] 39thandbroadway – Ever wonder where fashion trends come from and how they develop, long before they hit the stores? [...]
November 27th, 2008 at 4:24 pm
[...] 39thandbroadway – Ever wonder where fashion trends come from and how they develop, long before they hit the stores? [...]
November 27th, 2008 at 6:57 pm
[...] 39thandbroadway – Ever wonder where fashion trends come from and how they develop, long before they hit the stores? [...]
November 28th, 2008 at 7:17 am
[...] 39thandbroadway – Ever wonder where fashion trends come from and how they develop, long before they hit the stores? [...]
November 28th, 2008 at 8:38 am
[...] 39thandbroadway – Ever wonder where fashion trends come from and how they develop, long before they hit the stores? [...]
November 29th, 2008 at 10:05 am
[...] 39thandbroadway – Ever wonder where fashion trends come from and how they develop, long before they hit the stores? [...]
November 29th, 2008 at 11:03 am
[...] 39thandbroadway – Ever wonder where fashion trends come from and how they develop, long before they hit the stores? [...]
November 30th, 2008 at 7:02 pm
Pantone and Colourlovers.com
November 30th, 2008 at 9:25 pm
[...] 39thandbroadway – Ever wonder where fashion trends come from and how they develop, long before they hit the stores? [...]
December 1st, 2008 at 12:07 am
i used to have access to WGSN, i loved it, absolutely EVERYTHING you could possibly imagine was on there. a phenomenal resource!
December 3rd, 2008 at 12:52 pm
[...] by monkeytoes as Fashion admins added an interesting post today on Top Ten Trend Services for Fashion Design | [...]